When you’re ready to launch on TYB, posting on your Instagram feed is a great way to introduce your community and invite your audience to join.

What to Include in the Post:

• [ ] Announcement that your brand is now on TYB
• [ ] Details about your brand mission, values and products
• [ ] List of exclusives and perks members can receive through TYB, including:
  • [ ] Earning coins through Challenge participation
  • [ ] 5% cashback in coins on D2C purchases
  • [ ] Verified purchase reviews through Obsessions
• [ ] Carrot Challenge and reward callout (giveaway, coins, etc)
• [ ] CTA to join TYB through your Link in Bio

Example Copy:

Exciting news! Our most obsessed fans finally have a home ✨

Join our brand new members-only community where you can earn rewards, unlock exclusive perks, and connect with fellow fans!

When you join us on TYB, you’ll have the opportunity to:

✨ Earn rewards + discounts to use on our website

✨ Receive 5% cashback in coins for any purchases made on our website

✨ Learn more about the brand with an exclusive behind-the-scenes look

✨ Help shape future product launches through your feedback

✨ Receive invitations to upcoming events

✨ Enjoy surprise gifts and giveaways

We’re officially live on @tyb.xyz — head to the link in our bio to join us and start earning 💌