Once your brand has launched on TYB, be sure to welcome your community to TYB with a intro message in the Announcements chat!

What to Include in the Message:

• [ ] Greeting to your community
• [ ] Information about your brand mission, values and products
• [ ] List of exclusives and perks members can receive through TYB, including:
  • [ ] Earning coins through Challenge participation
  • [ ] 5% cashback in coins on D2C purchases
  • [ ] Verified purchase reviews through Obsessions
• [ ] Carrot Challenge and reward callout (giveaway, coins, etc)

Example Copy:

Option 1 – General + energetic (works for any brand):

🎉 Welcome to the [Brand Name] Community!

We’re so excited to have you here!

Here’s what you can look forward to:

💎 Complete fun challenges and earn coins

🛍️ Redeem your coins for exclusive rewards + merch

🚀 Get early access to new launches

💬 Connect with other fans + insiders

🎁 Unlock special perks and surprises along the way

Option 2 – More lifestyle-flavored (friendly and inclusive):

✨ Welcome to the [Brand Name] crew!