When you’re ready to launch on TYB, sending a customer activation email is a powerful way to introduce TYB to your pre-existing customer base and encourage them to join your community on TYB.

What to Include in the Email:

• [ ] Announcement that your brand is now on TYB
• [ ] Information about your brand mission, values and products
• [ ] List of exclusives and perks members can receive through TYB, including:
  • [ ] Earning coins through Challenge participation
  • [ ] 5% cashback in coins on D2C purchases
  • [ ] Verified purchase reviews through Obsessions
• [ ] Carrot Challenge and reward callout (giveaway, coins, etc)
• [ ] CTA to join TYB

Example Copy:

Subject: You’re Invited!

You’re invited!

We have news! We’re officially live on TYB, where you can earn rewards, unlock exclusive perks, and be part of our community.

[BRAND STOCK IMAGE]

Join the XXX [level 1 name] on TYB! Get early access to new drops, exclusive rewards, and earn coins to use on site for discounts. Don’t miss out!

[SIGN UP FOR TYB call out box here → this will be your TYB join link]

[COIN GIF]

Earn coins by completing challenges and earn 5% cashback on any purchases on our website to redeem them on future purchases and connect with other community members.

[BRAND PRODUCT IMAGE]