About TYB
TYB (“Try Your Best”) is building a community rewards platform for top brands to directly engage and reward their communities for taking valuable actions. We have a unique B2B / B2C product and growing numbers of paying customers and engaged users. We are backed by top investors and have a fully distributed team with experience launching, building, and scaling the world’s most iconic startups.
Opportunity
This is a senior, strategic selling role focused on landing and expanding enterprise relationships with the world's largest consumer goods companies (P&G, Unilever, L'Oréal, Estée Lauder, etc. and their portfolio brands). You'll navigate complex multi-stakeholder environments, build multi-threaded relationships across digital, brand, and innovation teams, and close transformational deals that span multiple portfolio brands.
You'll be an early enterprise charter member of our sales team, partnering directly with leadership to shape how we sell into large organizations, define our enterprise GTM motion, and establish repeatable playbooks for a segment we're actively building for.
About the Role
- Own a named account list of enterprise CPG and beauty conglomerates. Identify, map, and penetrate multi-brand organizations.
- Lead complex, multi-threaded sales cycles spanning digital innovation, brand marketing, DTC, and executive stakeholders.
- Build and execute account plans that identify expansion opportunity across an organization's brand portfolio.
- Develop custom ROI narratives and business cases tailored to conglomerate-level priorities (GMV, LTV, retention, brand community).
- Partner with CS, Product, and leadership to shape enterprise packaging, pricing, and positioning.
- Represent TYB at key industry events and summits (Glossy, The Lead, WWD) to build strategic relationships.
- Contribute to enterprise-specific collateral, RFP responses, and playbook development.
About You
- 7–10 years of enterprise B2B closing experience, with a track record of winning six-figure+ deals in the consumer or retail tech space
- Deep familiarity with how large CPG and beauty conglomerates are structured (you know how to navigate corporate vs. brand team dynamics)
- Fluent in the metrics that matter to enterprise brand leaders: LTV, CAC, AOV, retention rate, and community-driven revenue
- Proven ability to manage long, complex cycles (6–18 months) and keep momentum across multiple stakeholders
- Skilled at multi-threading - you don't rely on one champion, you build coalitions
- Strong executive presence with the ability to present and negotiate at the VP and C-suite level