TYB ("Try Your Best") is building a community rewards platform for top brands to directly engage and reward their communities for taking valuable actions. We have a unique B2B / B2C product and growing numbers of paying customers and engaged users. We are backed by top investors with an office in San Francisco and a geographically distributed team with experience launching, building, and scaling the world's most iconic startups.

About you…

You're a sharp, versatile product marketer who thrives at the intersection of story, strategy, and execution. You have 3–5 years of product marketing experience — ideally at a consumer app, marketplace, or dual-sided platform — and a track record of owning GTM launches end-to-end, not just contributing to them. You're an exceptional writer who can distill complex ideas into simple, resonant language for very different audiences: the brand partners we sell to and the consumers and creators who use the product every day.

You know how to work cross-functionally turning alignment across Product, CS, and Brand into crisp messaging, sharp launch plans, and enablement materials that actually get used. Bonus points if you've marketed a product with both a B2B and consumer side, or have experience in the creator economy, e-commerce, or community-driven growth.

What you'll work on

Positioning & Messaging

• Develop and maintain TYB's core positioning and messaging architecture across both sides of the platform — brand partners and consumers/creators
• Translate product features and updates into clear, benefit-driven narratives that resonate with each audience at every stage of the funnel
• Serve as the messaging authority — ensuring consistency across email, social, website/SEO, events, and sales materials
• Conduct ongoing customer and market research to sharpen positioning and ensure TYB stays ahead of how the space is evolving
• Build a deep understanding of TYB's users, creators, and brand partners to inform how we talk about the product and its value

Go-to-Market / Launches

• Partner with Director of Brand Marketing on GTM process for new features, product updates, and major initiatives from strategy through execution
• Partner closely with Head of Product to stay ahead of the roadmap and build launch plans that are ambitious but grounded
• Collaborate with Customer Success to surface customer insights that shape launch messaging and ensure the field is equipped to sell and support new features
• Work closely with Brand & Creative to bring launches to life across email, social, website/SEO, and events
• Define launch success metrics and track performance post-launch, iterating based on what's working

Sales & CS Enablement

• Develop crisp, effective enablement materials — messaging guides, one-pagers, pitch decks, FAQs — so CS and sales can speak to TYB's value confidently
• Partner with CS to capture and codify customer stories, proof points, and use cases that can be leveraged across marketing and sales