Fully remote. US-based preferred. If international, US Eastern (EST) is the furthest time zone we'll consider, you'll need strong overlap with US working hours.

About TYB

TYB is an AI-powered community commerce platform connecting brands with their most passionate fans through challenges, rewards, and social features. We're Series A and moving fast across a dual-sided marketplace that serves both consumers and brand partners.

The role

We're hiring our first dedicated Product Lead for Revenue to own how TYB turns engaged community members into buyers, and buyers into repeat, higher-value buyers. You'll report to the Head of Product, set direction, and operate with a lot of autonomy in a 0-1 environment where process is still being built. This is an individual owner role today, with room to grow a team beneath you as we scale.

You'll own the surfaces that drive monetization, conversion, repeat purchase, and the take rate on community-driven commerce (TYB Shop, Early Access Drops, and the broader buyer funnel), and own those surfaces end to end.

We build with AI, and we expect you to as well. That means using AI to move faster in your own workflow (research, analysis, prototyping, spec writing) and thinking natively about where AI and agentic experiences belong in the buyer journey, from personalized discovery to agent-driven shopping. This is a role for someone who treats AI as core to how they work and what they build, not a bolt-on.

What you'll do

• Own TYB's revenue surfaces end to end: discovery, scoping, shipping, and tracking performance post-launch
• Move conversion, buyer activation, repeat purchase, and AOV through fast experimentation and a clear point of view
• Build and fix the funnels that turn content and engagement into purchases, then into upsell and expansion (cross-brand discovery, repeat buying, higher basket size)
• Reason about take-rate and marketplace economics, balancing buyer value, brand-side margin, and the reward economy that funds it
• Run lean, fast user research on buyer intent and friction, and translate it into clear product direction
• Work cross-functionally with eng, design, data, and brand partners to get things across the finish line
• Pull your own data, write SQL when you need to, and come to the table with a point of view
• Drive GTM coordination and product packaging for new revenue features

What we're looking for

• 5-8+ years of product experience, or equivalent trajectory, ideally in consumer commerce, marketplaces, or a b2b2c environment
• Strong monetization instincts: you understand and can move conversion, repeat purchase, AOV, and expansion levers
• A track record of shipping product that drove measurable revenue, not just engagement