Role Overview

The Manager of Community Partnerships will sit directly under the Head of Sales and own TYB’s brand-facing community efforts to ultimately generate qualified leads. They will do this by building community via credibility, excitement, and long-term relationships with brands through storytelling, partnerships, and high-impact community-led moments.

This role sits at the intersection of brand marketing, sales, partnerships, and community strategy. You’ll work closely with Sales, CS, Marketing, Product, and the Executive team to bring TYB’s community-first narrative to life for brands through events, brand partnerships, and sales content.

Core Pillars of Responsibility

1. Community & Brand Partnerships

Build and nurture brand-aligned partnerships that strengthen TYB’s community-first positioning with consumer brands.

• Collaborate with Sales and CS to support brand relationships through thoughtful community moments to generate new brand interest.
• Identify and activate brand, agency, and tech partners that enhance TYB’s credibility and visibility within the consumer ecosystem.
• Support agency relationships from a brand and community perspective, ensuring TYB shows up as a strategic partner.
• Design lightweight partnership frameworks that prioritize brand visibility, community activation, and long-term relationship building.
• Act as a steward of TYB’s brand in partner-facing moments, ensuring consistency in voice, narrative, and positioning.

2. Events & Brand Visibility

Own and support events that connect TYB directly to brands and strategic partners.

• Plan and execute brand-facing events, including hosted dinners, partner-led events & conference activations.
• Identify and secure conferences and speaking opportunities for Ty Haney and other executives to build category authority and brand awareness.
• Partner with agencies, tech partners, and brands to produce co-branded events that drive pipeline, partnerships, and credibility.
• Represent TYB at industry events, conferences, and executive forums.
• Ensure events are tightly connected to partnerships, sales strategy, and brand storytelling (not just awareness).

3. Cross-Channel B2B Sales Enablement

Support brand adoption and pipeline growth by creating brand-facing marketing and sales enablement materials that help the revenue team generate qualified leads, secure brand logos, and close deals: