TYB (“Try Your Best”) is building a community rewards platform for top brands to directly engage and reward their communities for taking valuable actions. We have a unique B2B/B2C product and growing numbers of paying customers and engaged users. We are backed by top investors with an office in San Francisco and a geographically distributed team with experience launching, building, and scaling the world’s most iconic startups.
You’re a sharp, senior product marketer and marketing strategist who thrives at the intersection of story, strategy, and execution. You have 8+ years of product marketing experience — ideally as an early marketing hire who built PMM from scratch, or as the #2 to a strong Head of Marketing or CMO with significant ownership of positioning, GTM, and strategy. You have a track record of owning GTM launches end-to-end, not just contributing to them.
You’re an exceptional writer who can distill complex ideas into simple, resonant language for very different audiences: the brand partners we sell to and the consumers and creators who use the product every day. You know how to translate product capabilities into compelling value propositions and monetizable market opportunities — and you understand that at an early-stage company, strategy and execution are the same job.
Strong candidates may come from marketplace, commerce, creator economy, SaaS, platform, or B2B businesses. What matters most is the ability to take a complex product and turn it into clear, differentiated positioning and GTM motions that drive real outcomes.