About TYB

TYB (“Try Your Best”) is building a community rewards platform for top brands to directly engage and reward their communities for taking valuable actions. We have a unique B2B / B2C product and growing numbers of paying customers and engaged users. We are backed by top investors and have a fully distributed team with experience launching, building, and scaling the world’s most iconic startups.

Opportunity

TYB's partner brands are one of our most efficient paths to new, engaged consumers, and we’re looking for a clear owner to turn those paths into an efficient system. This role becomes the connective tissue between Brand Success and Marketing: building the systematic, one-to-many programs that get partner brands using TYB to its full potential, as well as setting the playbook for how to incorporate our partners into our own consumer campaigns across social, email, events, and TYB app.

About the Role

One-to-many programs

• Build and run recurring, one-to-many programs — webinars, partner newsletter, office hours — that provide ongoing brand education and keep partner brands engaged between major moments
• Design programs for scale, not one-off asks — systematic and programmatic rather than one-to-one
• Produce case studies, best-practices content, and LinkedIn thought leadership that doubles as sales pipeline fuel

Partner Campaign Strategy & Enablement

• Develop the strategy for how TYB plugs into our partner brands' own campaigns — email, events, and beyond — and how we influence and enable that work
• Collaborate directly with brand partners on what they're already doing, to make sure TYB stays front and center in their own marketing
• Take point on event strategy with brand partners, with an eye toward user acquisition and engagement
• Build onboarding kits, co-branded launch PR, and joint social announcements for every new brand partner to drive user acquisition and engagement

Connective Tissue to Consumer Marketing

• Serve as the connective tissue between Brand Success and Marketing, translating account relationships into scalable marketing programs
• Own how partner brands show up across TYB's own consumer marketing — social, email, and TYB Discover/Shop.
• Systematize this work so brand incorporation into consumer campaigns is a repeatable process, and something we can eventually sell new brands on

About You

• 7+ years of B2B or partner marketing experience, ideally at a marketplace or platform business marketing to other businesses who then serve their own end customers