About TYB
TYB (“Try Your Best”) is building a community rewards platform for top brands to directly engage and reward their communities for taking valuable actions. We have a unique B2B2C product and growing numbers of paying customers and engaged users. We are backed by top investors and have a distributed team with experience launching, building, and scaling the world’s most iconic startups.
About you…
- You’re a builder, self-starter with high agency and strong desire to win + entrepreneurial tendencies (founder experience a plus) looking to be a core part of the TYB founding team
- You’re a player/coach and expect to do things yourself first with a wake of talent to recruit from as you build your team
- You have at least three years’ experience building at early-stage companies leading exponential growth
- You have at least six years’ experience in a marketing functional role, ideally in product marketing and growth marketing
- You are left-brained / right-brained, highly creative and a competent storyteller with a strong understanding of digital marketing channels and analytics tools
- You’re a clear communicator with the ability to distill and simplify complex concepts or products to resonate with a target audience
- You have spent time around or in consumer brands, and have an understanding of their key challenges and are articulate with their growth metrics and levers, including LTV, CAC, retention, and performance marketing
- You’re curious to understand our B2B ICP and B2C users’ problems, and how our platform can solve them
- You’re motivated by ambiguity and thrive in environments that require you to build new skill sets to solve problems
- You believe Community Commerce, incentivizing online communities to drive $$, is the value creation opportunity of the next decade (like Shopify did for online stores)
About the role…
- This role will be a key part of our cross-functional leadership team, working closely with our CEO, COO, Head of Product, Head of Engineering, and Head of Customer Success
- Located in San Francisco Bay Area; this is a hybrid role working from the San Francisco office two - three days per week. Must be willing to relocate if not currently in SF.
- Product marketing focus: define and refine product positioning and new feature launches across target audiences (B2B ICPs and users)
- Growth marketing focus: Identify product-led growth strategies, including distribution channels
- Design and execute end-to-end cross-channel campaigns that drive growth
- Create and manage organic channel strategies (content marketing, SEO, social media)