About TYB

TYB (“Try Your Best”) is building a community rewards platform for top brands to directly engage and reward their communities for taking valuable actions. We have a unique B2B/B2C product and growing numbers of paying customers and engaged users. Commerce itself is changing — as AI agents and assistants increasingly shape what people discover and buy, the most trusted signal in that new world is a real, verified purchase from a real customer. TYB sits at that intersection, building the infrastructure that connects authentic buyer behavior to the next generation of AI-driven shopping. We are backed by top investors and have a fully distributed team with experience launching, building, and scaling the world’s most iconic startups.

Opportunity

TYB sits at a rare intersection: brands come to us to deepen relationships with their best customers, and customers come to us for brand discovery, community, and rewards. This role gets to build the marketing engine that makes both sides of that equation thrive — shaping how brands consider TYB as essential to their growth, and how consumers experience TYB as a platform worth engaging with. You'll set the strategy and lead the team turning that opportunity into TYB's next chapter.

About the Role

Brand & Category Strategy

• Own TYB's overall company narrative and how it shows up consistently across brand-partner-facing and consumer-facing channels
• Define TYB's category position, pushing forward both "why brands work with us" and "why users love us" as one connected story

Integrated 360 Campaigns

• Own multi-channel, coordinated 360 marketing campaigns spanning creators, content, paid media, IRL moments, and brand participation, planned and executed as one integrated motion
• Tie campaign moments to product and brand milestones, with clear measurement built in from the start
• Build a real content engine, using creators, brand moments, and IRL events as fuel for ongoing content
• Partner with product marketing on key deliverables — product strategy/roadmap, sales enablement, feature launch narratives, customer-facing positioning — so 360 campaigns and product marketing move in lockstep

User and Brand Acquisition

• Execute a mix of activating our existing brand partner base and funding direct user acquisition, with a bias toward the channels that compound
• Build and run always-on demand generation engines on both sides of the platform — inbound brand pipeline through content, SEO, and thought leadership; inbound user growth through partner, referral, and organic acquisition channels
• Own top-of-funnel performance as a standing discipline, with consistent brand lead flow and user sign-ups independent of any single launch moment
• Treat retention and engagement as key to growth, incorporating Lifecycle Marketing as core to strategy and execution so user acquisition gains compound

Team Leadership

• Manage and grow a team including Consumer, Partner Marketing, Events, Lifecycle, Social Media, Design.