About TYB
TYB (“Try Your Best”) is building a community rewards platform for top brands to directly engage and reward their communities for taking valuable actions. We have a unique B2B / B2C product and growing numbers of paying customers and engaged users. We are backed by top investors and have a fully distributed team with experience launching, building, and scaling the world’s most iconic startups.
Opportunity
You’re a sharp, senior marketer who thinks as much about performance as you do about creative. You have 7+ years of experience, ideally at a consumer app, DTC brand, or community-driven product, with direct experience running creator and influencer partnerships end-to-end. You have a strong point of view on consumer audiences, backed by work you can show, and you're comfortable building a function without an established team or playbook on day one.
Strong candidates may come from consumer, DTC, loyalty, or community-driven backgrounds. What matters most is the ability to turn a blank slate into a distinct brand voice and a repeatable consumer strategy that drives the desired outcomes.
About the Role
User Strategy
- Sharpen who TYB is for, why they should join, and what loyalty means, from discovery to engagement to redemption
- Build and continuously refine user segments and the customer journey — in-app and off-app — from first touch to ongoing engagement
- Partner closely with Product Marketing on positioning and messaging as the product evolves
- Lead user strategy, creative direction and brand voice across every channel — social, in-app, email, and IRL
Demand Creation
- Bring user strategy to life through campaigns, content, creators, events, and consumer-facing brand partnerships
- Own storytelling that encourages usage and makes the case for why TYB matters — core to driving both acquisition and engagement
- Set strategy and partner selection for creator and influencer collaborations, with Social Media Lead running sourcing, contracting, and execution
- Manage IRL events where relevant, in partnership with our Events function
User Engagement
- Partner with Lifecycle on user campaigns — connecting the marketing promise to sign-up, onboarding, and ongoing participation
- Use consumer insights and performance data to continuously refine strategy, creative, and targeting
- Drive feature-launch storytelling and in-app announcements alongside Product/Product Marketing