About TYB

TYB (“Try Your Best”) is building the leading community commerce platform for top consumer brands to activate, reward, and grow their communities. Brands use TYB to turn fans into creators, drive repeat behavior, unlock high-quality UGC, and generate measurable revenue.

We’re backed by top investors and are a fully distributed team with experience launching, building, and scaling iconic consumer and SaaS businesses.

About You

• You have 6–8 years of B2B sales experience, with 3–5+ years leading and scaling AE teams selling into Mid-Market and Enterprise consumer brands.
• You’ve sold into the e-commerce / marketing tech stack and deeply understand how consumer brands think about growth: LTV, CAC, retention, community, content, and performance marketing.
• You’re a player-coach who is comfortable stepping into deals when needed. You jump in to support active opportunities and help the team close while staying primarily focused on coaching, forecasting, and team development.
• You’ve built or scaled outbound motions and understand how to drive pipeline discipline, deal rigor, and repeatable wins.
• You are data-driven but empathetic- you know when to lean into metrics and when to coach the human behind the number.
• You thrive in ambiguity and enjoy building systems, processes, and culture from scratch.
• You care deeply about community and believe in the power of community-integrated commerce.
• Above all, you’re excited to help define TYB’s sales motion while developing top-tier sales talent.

About the Role

• You’ll own the performance, development, and scale of TYB’s Account Executive team, partnering closely with the Head of Sales and leadership to turn traction into a repeatable, scalable revenue engine.
• Lead, coach, and develop AEs to consistently hit and exceed revenue targets, with clear expectations around pipeline coverage, deal quality, and forecasting accuracy.
• Build and refine a repeatable sales motion across discovery, qualification, pricing, and close that aligns with TYB’s ICP and buying behavior.
• Operate as a player-coach: comfortable stepping into strategic deals to support the team, model strong sales execution, and unblock momentum without being a primary quota-carrying seller.
• Partner closely with SDR leadership to ensure strong outbound pipeline generation, clean handoffs, and high-quality opportunities.
• Own sales enablement, including playbooks, messaging, objection handling, and competitive positioning to help AEs sell with confidence.
• Act as the voice of the customer internally, collaborating with Product, Marketing, CS, and Partnerships to influence roadmap and GTM strategy.