About the Role

As a Community Growth Manager at TYB, you’ll bring energy, creativity, and execution to our most exciting brand communities. You’ll partner with Brand Success Managers to activate strategy through content, challenges, and campaigns. This role blends creative instinct with performance awareness. You’ll turn insights into action and ideas into culture-driving moments that help communities thrive.

This is a role for someone hungry to own results. You’ll need a sharp eye for detail, strong content instincts, and a creative mindset paired with the ability to move fast and measure what works. If you’ve worked in community management, media buying, social strategy, or creator marketing and want to get even closer to the product and community, this role is for you.

Why This Role Matters

TYB helps brands grow through loyalty, content, and community. Our Brand Success team leads the strategy, and you’ll bring it to life. The Community Growth Manager ensures every brand feels active, on-trend, and high impact. You’ll play a central role in making TYB communities feel exciting and rewarding for members and undeniably valuable for brands.

Key Responsibilities

Community Execution and Optimization

• Maintain in-app engagement calendars across 50+ brand communities connected to their internal marketing moments
• Own the execution of end-to-end TYB challenges, announcements, and other engagement moments for top-tier brands
• Ensure brand tone, goals, and culture are reflected in every post
• Help communities stay fresh and active even when the brand is hands-off

Creative Programming and Cultural Engagement

• Draft challenge ideas and community moments that feel native to the community and brand
• Support seasonal campaigns and product drops through lightweight programming
• Contribute to the development of monthly challenge toolkits and creative playbooks with the broader Brand Success team
• Monitor Gen Z trends, digital behaviors, and content formats that drive relevance and resonance

Performance and Insight Contribution

• Track weekly community performance across key engagement and conversion metrics
• Run experiments and help analyze what’s working and why
• Suggest creative or structural improvements when engagement drops