Airdrops allow brands to distribute coins directly to members’ wallets — whether to welcome new users, reward engagement, or encourage loyalty program migration. This guide covers how Airdrops work, how to set them up, and best practices for using them effectively.

How Airdrops Work

Airdrops give brands a way to automatically grant TYB Coins to specific groups of users. Brands can use Airdrops to:

• Incentivize new members: Reward sign-ups with a welcome bonus.
• Surprise and delight existing members: Distribute bonus coins to engaged users, event attendees, or top spenders.
• Encourage Loyalty migration: Convert existing Loyalty program members into TYB members with an Airdrop.

TYB Coins from Airdrops are deposited into members' TYB wallets and can be used to redeem rewards, discounts, or exclusive offers.

Note* The user will have to claim the airdrop via email to receive their coins unless configured by TYB staff.*

Setting Up an Airdrop

Step 1: Define Your Airdrop Goal

Decide how you want to use the Airdrop:

✔️ New Member Welcome Bonus – Incentivize sign-ups by rewarding new members.

✔️ Engagement Reward – Encourage community activity by rewarding specific actions (e.g., event check-ins, referrals).

✔️ Loyalty Program Transition – Convert Loyalty members to TYB by granting them coins based on past purchases.

For Loyalty Program Transition Airdrops: Brands must contact [email protected] to set up a migration plan.

Step 2: Select Your Audience

You can Airdrop coins to:

• All community members (e.g., holiday surprise)
• Members who completed a specific action (e.g., event RSVP, challenge completion)
• A custom segment of users